Review: “The Big Red Fez” By Seth Godin
Monday, June 30th, 2003Seth Godin’s “The Big Red Fez” is to Internet marketing what Steve Krug’s “Don’t Make Me Think” is to web usability. They’re both thin books written in a glib style that allows the authors to cover a lot of ground without delving too deep. It would be easy to dismiss both as lightweight if the advice were not generally so sound. (more…)